Under Kellogg’s sponsorship, the second season of The Adventures Of Superman began steering away from its adult audience. By the third season, the show was aimed almost solely at the pubescent. It was also shot in color, which made it an expensive production with less money allocated for actors or professional writers. Oddly, it was only aired in black and white, not having its color premier for another decade. In this, Kellogg’s was ahead of its time, realizing that color, being inevitable, would assure the series a long syndication run.
With the third season,this is an entirely different series than the first two and, with few exceptions, it’s a dreadful affair. The series’ decline continued until its final, sixth season. Although officially cancelled, The Adventures Of Superman had been picked up for a seventh season with star George Reeves coming in as director (he had helmed three, late episodes in season six) and, reportedly, more money was going to be spent on better scripts. However, Reeves’ premature death put an end to a series which began high and should have bowed out on a better note. Alas, like its star, it was not afforded a happy ending.
The cast still has charisma, but even they can’t save the worst episodes, many of which are excruciating and virtually unwatchable. Still, The Adventures of Superman, with I Love Lucy was the longest running series of the fifties and maintained its popularity (with reruns) for another three decades in syndication, which is almost remarkable given that its lead, who had presented something of a super boy scout image, had in fact been ousted as quite the colorful character, engaged in a sordid affair when he was found dead, allegedly by his own hands.
The third season opens with the godawful Through The Time Barrier (dir. Harry Gerstad) and the Daily Planet staff (all four of them) being teleported to the Stone Age via Professor Twiddle (Sterling Holloway in his last series appearance). The look on Reeves’ face (in stills below) speaks volumes.
The Talking Clue (Dir. Gerstad) is marginally better. It’s about a bank robber named Muscles McGurk and focuses primarily on Inspector Henderson. Shane enjoys the spotlight and our enjoyment factors primarily from his.